As the lead designer for video content at PACT, I owned the creative execution of the brand’s seasonal video campaigns. I led the process end-to-end—from storyboarding and art direction through editing and production—creating assets used on-site and across paid and organic channels to deliver a cohesive omnichannel experience. I collaborated closely with marketing, brand, and product teams to ensure each video aligned with campaign objectives while clearly communicating both the brand narrative and the products’ technical attributes.